![]() The best part: Over 1/3 of all users opted to print out their custom sleeve for use as their personalized WWE ’13 game case.From the start, we were laser-focused on creating a meaningful experience for WWE fans that actually gave them the chance to live out their dream of becoming a wrestling superstar. In the end, the average fan spent a jaw dropping four and a half minutes with the app, generated over a half a million page views and crafted nearly 90,000 pieces of shareable content. The application allowed fans to create highly personalized content to be shared on Facebook’s timeline, as a Facebook cover photo or printed as a physical game sleeve. To build excitement and anticipation for the launch of WWE ’13, we turned fans into wrestling superstars by putting them on the game’s iconic cover.īy developing a simple Facebook application, we gave users the ability to become the game's cover star. ![]()
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